While this billboard is one of the largest and definitely the most expensive, it is not the largest in the world. For many advertisers, this is a worthwhile investment to make. While this price is pretty much unprecedented, the area sees hundreds of thousands of people a day – people who are likely to notice the gargantuan display that illuminates the marquee above them. The billboard is rented in 4-week periods, meaning that companies will be dropping about $2.5 million for a 4-week advertisement. Or, in other words, roughly ~$100,000 a day. So, what does this expensive billboard cost the advertisers of the world to use? A whopping 625k/week. You can see the display dwarfing the crowds below. It boasts an unreal 24 million pixel display to embolden the next generation of high-definition advertising. This Times Square billboard, recently unveiled in the heart of one of the busiest areas of New York City, is longer than a football field. For as far as the plain facts are considered, though, the most expensive billboard is one that went up in Times Square in the late part of 2014. Both locations are known for over-the-top, flashy advertising that is meant to grab the attention of everyone passing by. When we talk about the most expensive billboard in the world, there is a little bit of confusion about whether or not the prize will be taken by North America, or by the increasingly eminent Dubai, long considered a bastion of wealth and opulence in the Middle East. The dynamic, changing nature of digital billboards can also make them more effective than traditional static billboards. Plus, digital billboards timing features allow for more cost-effective targeting. It’s also normally a quicker and easier process to get your ad up on a digital billboard. You can work out what times you want your ad to be showing to create the most cost-effective strategy. Oftentimes, digital billboards will display different ads from different companies throughout the day. Also, you don’t have to pay for your ad to be showing 24/7. You can use the space to display video ads or different versions of one ad. There are some benefits to using digital billboards, though.
Digital billboards can be astronomically expensive in urban and high-traffic areas. Obviously, digital billboards are going to be more expensive to advertise with than traditional, static-image billboards. Digital billboard space is now more accessible than ever. While traditional billboards have been around for ages, digital billboards are now becoming more popular as technology advances. Have a relatively low cost per impression.Because traditional billboards use static images and text, they may not be as effective as digital billboards in grabbing consumers’ attention. Traditional billboards are cheaper compared to digital billboards and are effective in reaching a large audience using a very simple message.
That said, it’s important to consider the type of audience you are trying to reach with your advertising when deciding on a location. The cost of a traditional billboard will depend greatly on its location, with billboards in rural areas being far less expensive than those in urban areas. Consider how many billboards you see any time you drive on a highway or busy road! Traditional billboards are placed virtually everywhere where people might see them and where they are allowed. Traditional billboards and digital billboards may seem similar, but they differ greatly in terms of cost, as well as in their pros and cons.īillboards are probably one of the first things that comes to mind when you think of out-of-home advertising. When deciding what kind of OOH advertising methods you will choose to spend your money on, it is important to compare different mediums. Read on to find out more! Traditional Billboards vs. But what about those advertisements that simply wow with size and spectacle? That’s right, we’re talking about the biggest and most expensive billboard ever - but which billboard, exactly, is the ‘most expensive?’ We’ll talk about a relatively new, massive Times Square billboard cost as compared to the cost of one in Dubai that will blow your mind. These types of media are made specifically for the place and time they are produced in. The decisions you make with regards to your advertising speak to who you are as a company.Įndless attempts have been made to create effective outdoor advertising that stands out among the rest. Your advertising also communicates your values as a business to whoever sees it. It’s not only about promoting a product or service on a surface level.
Advertising is so much more than just the act of getting your product out in front of your customers’ eyes – it’s an art that balances psychology, sociology, and style.
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